{"id":690,"date":"2024-10-02T06:49:25","date_gmt":"2024-10-02T04:49:25","guid":{"rendered":"https:\/\/www.marc-angles.com\/projectes\/merchandising-oficial-fes-ho-barcelona\/"},"modified":"2024-11-05T19:50:52","modified_gmt":"2024-11-05T18:50:52","slug":"merchandising-oficial-fes-ho-barcelona","status":"publish","type":"projectes","link":"https:\/\/www.marc-angles.com\/es\/projectes\/merchandising-oficial-fes-ho-barcelona\/","title":{"rendered":"Merchandising oficial. Fes-ho Barcelona!"},"content":{"rendered":"<style>.kb-image690_fcca76-08:not(.kb-image-is-ratio-size) .kb-img, .kb-image690_fcca76-08.kb-image-is-ratio-size{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-image690_fcca76-08 .kb-image-has-overlay:after{opacity:0.3;}.kb-image690_fcca76-08 img.kb-img, .kb-image690_fcca76-08 .kb-img img{object-position:19% 41%;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image690_fcca76-08 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-portada.jpg\" alt=\"\" width=\"1200\" height=\"800\" class=\"kb-img wp-image-550 \" srcset=\"https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-portada.jpg 1200w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-portada-300x200.jpg 300w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-portada-1024x683.jpg 1024w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-portada-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading690_315f2b-db, .wp-block-kadence-advancedheading.kt-adv-heading690_315f2b-db[data-kb-block=\"kb-adv-heading690_315f2b-db\"]{padding-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading690_315f2b-db mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading690_315f2b-db[data-kb-block=\"kb-adv-heading690_315f2b-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading690_315f2b-db img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading690_315f2b-db[data-kb-block=\"kb-adv-heading690_315f2b-db\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading690_315f2b-db wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading690_315f2b-db\">Merchandising oficial. Fes-ho Barcelona!<\/h1>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id690_223500-3a{margin-bottom:0px;}.kb-row-layout-id690_223500-3a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id690_223500-3a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id690_223500-3a > .kt-row-column-wrap{column-gap:5rem;row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, calc(25% - ((5rem * 1 )\/2)))minmax(0, calc(75% - ((5rem * 1 )\/2)));}.kb-row-layout-id690_223500-3a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id690_223500-3a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id690_223500-3a > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id690_223500-3a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column690_883800-d3 > .kt-inside-inner-col,.kadence-column690_883800-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column690_883800-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column690_883800-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column690_883800-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column690_883800-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column690_883800-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column690_883800-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column690_883800-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column690_883800-d3 resum-projecte\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading690_60f772-82, .wp-block-kadence-advancedheading.kt-adv-heading690_60f772-82[data-kb-block=\"kb-adv-heading690_60f772-82\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading690_60f772-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading690_60f772-82[data-kb-block=\"kb-adv-heading690_60f772-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading690_60f772-82 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading690_60f772-82[data-kb-block=\"kb-adv-heading690_60f772-82\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading690_60f772-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading690_60f772-82\">2017<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading690_fc162f-cb, .wp-block-kadence-advancedheading.kt-adv-heading690_fc162f-cb[data-kb-block=\"kb-adv-heading690_fc162f-cb\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading690_fc162f-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading690_fc162f-cb[data-kb-block=\"kb-adv-heading690_fc162f-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading690_fc162f-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading690_fc162f-cb[data-kb-block=\"kb-adv-heading690_fc162f-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading690_fc162f-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading690_fc162f-cb\">Serie de objetos variables que forman parte del merchandising del falso festival <em>Fes-ho Barcelona!<\/em><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading690_f45e20-a5, .wp-block-kadence-advancedheading.kt-adv-heading690_f45e20-a5[data-kb-block=\"kb-adv-heading690_f45e20-a5\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading690_f45e20-a5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading690_f45e20-a5[data-kb-block=\"kb-adv-heading690_f45e20-a5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading690_f45e20-a5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading690_f45e20-a5[data-kb-block=\"kb-adv-heading690_f45e20-a5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading690_f45e20-a5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading690_f45e20-a5\">Dimensiones variables<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column690_2a7f55-ed > .kt-inside-inner-col,.kadence-column690_2a7f55-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column690_2a7f55-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column690_2a7f55-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column690_2a7f55-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column690_2a7f55-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column690_2a7f55-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column690_2a7f55-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column690_2a7f55-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column690_2a7f55-ed\"><div class=\"kt-inside-inner-col\">\n<p>Esta segunda parte del proyecto <em>Fes-ho Barcelona!<\/em> busca complementar la primera a trav\u00e9s de t\u00e9cnicas de prevenci\u00f3n de fatiga impulsadas por los mismos festivales. Concretamente, esta nueva investigaci\u00f3n parte del hecho que cuando un espectador compra una entrada para un evento tambi\u00e9n acepta autom\u00e1ticamente un conjunto de condiciones impuestas por la organizaci\u00f3n, conocidas popularmente como \u201cla letra peque\u00f1a\u201d la cual est\u00e1 formada por un conjunto de recomendaciones para evitar el agotamiento que comporta la asistencia a un festival. Traer consigo unos tapones para las orejas o alejarse gradualmente del escenario para rehuir del elevado volumen son peque\u00f1as metodolog\u00edas para evitar un colapso f\u00edsico y mental de distintos d\u00edas seguidos de informaci\u00f3n cultural. Unas recomendaciones que chocan frontalmente con la fatiga que estos mismos eventos promueven al organizar un d\u00eda entero de conciertos, actividades o espect\u00e1culos. As\u00ed mismo, este hecho se agrava y se visualiza con mayor claridad si partimos del modelo de <em>music city<\/em> que impulsa la ciudad de Barcelona y del cual podemos extraer hasta 90 d\u00edas seguidos asistiendo a diferentes festivales. En todo caso, estas medidas resultan totalmente in\u00fatiles y ponen de nuevo de manifiesto el concepto de \u201ccultura\u201d que se quiere imponer desde este tipo de organizaciones o des de la ciudad condal.<\/p>\n\n\n\n<p>Des de <em>Fes-ho Barcelona!<\/em> utilizamos estas contradicciones para proponer un \u201ckit\u201d de supervivencia personalizado formado, entre otros cosas, por un cepillo de dientes, unos tapones para las orejas o hasta un impermeable para que ning\u00fan imprevisto nos impida \u201cdisfrutar\u201d de la oferta cultural en Barcelona. Con mucha iron\u00eda, se buscan recursos adversos y nocivos que permitan contemplar sutilmente el discurso hegem\u00f3nico actual.<\/p>\n\n\n\n<p><\/p>\n\n\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-grid.kb-gallery-id-690_73ea5e-75{margin:-4px;}.kb-gallery-type-grid.kb-gallery-id-690_73ea5e-75 .kadence-blocks-gallery-item{padding:4px;}.kb-gallery-id-690_73ea5e-75 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-690_73ea5e-75 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-690_73ea5e-75 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-grid kb-gallery-id-690_73ea5e-75 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"1\" data-columns-xl=\"1\" data-columns-md=\"1\" data-columns-sm=\"1\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-1.jpg\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-1.jpg\" width=\"1200\" height=\"800\" alt=\"\" data-full-image=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-1.jpg\" data-light-image=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-1.jpg\" data-id=\"473\" class=\"wp-image-473\" srcset=\"https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-1.jpg 1200w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-1-300x200.jpg 300w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-1-1024x683.jpg 1024w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-2.jpg\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-2.jpg\" width=\"1200\" height=\"800\" alt=\"\" data-full-image=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-2.jpg\" data-light-image=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-2.jpg\" data-id=\"472\" class=\"wp-image-472\" srcset=\"https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-2.jpg 1200w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-2-300x200.jpg 300w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-2-1024x683.jpg 1024w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\"><a href=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-3.jpg\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-3.jpg\" width=\"1200\" height=\"800\" alt=\"\" data-full-image=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-3.jpg\" data-light-image=\"http:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-3.jpg\" data-id=\"471\" class=\"wp-image-471\" srcset=\"https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-3.jpg 1200w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-3-300x200.jpg 300w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-3-1024x683.jpg 1024w, https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/a><\/figure><\/div><\/li><\/ul><\/div><\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>2020. Serie de objetos variables que forman parte del merchandising del falso festival. Fes-ho Barcelona!<\/p>\n","protected":false},"featured_media":550,"menu_order":27,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":""},"categories":[],"tags":[23],"class_list":["post-690","projectes","type-projectes","status-publish","format-standard","has-post-thumbnail","hentry","tag-2017-es","infinite-scroll-item"],"taxonomy_info":{"post_tag":[{"value":23,"label":"2017"}]},"featured_image_src_large":["https:\/\/www.marc-angles.com\/wp-content\/uploads\/2024\/10\/merchandising-oficial-fes-ho-bcn-portada-1024x683.jpg",1024,683,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.marc-angles.com\/es\/wp-json\/wp\/v2\/projectes\/690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marc-angles.com\/es\/wp-json\/wp\/v2\/projectes"}],"about":[{"href":"https:\/\/www.marc-angles.com\/es\/wp-json\/wp\/v2\/types\/projectes"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marc-angles.com\/es\/wp-json\/wp\/v2\/media\/550"}],"wp:attachment":[{"href":"https:\/\/www.marc-angles.com\/es\/wp-json\/wp\/v2\/media?parent=690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marc-angles.com\/es\/wp-json\/wp\/v2\/categories?post=690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marc-angles.com\/es\/wp-json\/wp\/v2\/tags?post=690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}